Objective:

Create a multi-function content piece that: 

  • Connects young creatives to the brand of Umuzi ( Positive Disruption ) 
  • Builds confidence in the current Multimedia Cohort
  • Create an educational experience for the Cohort

 

Results

10k+ views
250 Leads
$0 Cost
20 Very Proud Creatives

 

This is South Africa dives into issues South Africans face with a parody of This Is America by Childish Gambino. Throughout the video, issues such as; femicide, taxi violence, soccer violence, fees must fall and the tragic marikana massacre, Listeria, and political voting make brief appearances.

I supported the a cohort of Multimedia recruits ( 20 in total ) in the entire content creation process leading up to this final piece, most of which had never used a camera or worked in the software before.