Objective:
Create a multi-function content piece that:
- Connects young creatives to the brand of Umuzi ( Positive Disruption )
- Builds confidence in the current Multimedia Cohort
- Create an educational experience for the Cohort
Results
10k+ views
250 Leads
$0 Cost
20 Very Proud Creatives
This is South Africa dives into issues South Africans face with a parody of This Is America by Childish Gambino. Throughout the video, issues such as; femicide, taxi violence, soccer violence, fees must fall and the tragic marikana massacre, Listeria, and political voting make brief appearances.
I supported the a cohort of Multimedia recruits ( 20 in total ) in the entire content creation process leading up to this final piece, most of which had never used a camera or worked in the software before.
I supported the a cohort of Multimedia recruits ( 20 in total ) in the entire content creation process leading up to this final piece, most of which had never used a camera or worked in the software before.