How we revamped the ALX brand through iterative brand development whilst simultaneously launching it’s flagship products. Context In many startup contexts, going to market with your products are the key step in learning and developing your offering as well as beginning to secure revenue. However, within the startup space, organizational pivots are frequent and varied. […]
https://www.youtube.com/watch?v=Q60pflxiEvA Objective: Create a multi-function content piece that: Connects young creatives to the brand of Umuzi ( Positive Disruption ) Builds confidence in the current Multimedia Cohort Create an educational experience for the Cohort Results 10k+ views250 Leads$0 Cost20 Very Proud Creatives
https://www.youtube.com/watch?v=oWHdTyfI87s Briefed to tell the story of Umuzi’s Impact, the project was tackled in the eyes of the real impact they created in their community. Verona Banda, an Umuzi Design Alumni talks about the impact Umuzi had whilst relating how the creative struggle and that of a runner are not as distant as it may seem.
How we used Human Centered Design to build a powerful, pan-african, youth focus brand of 350k Context ALX had its start as an education accelerator off of ALU ( African Leadership University ) and required to update it’s brand in line with it’s new direction ALX origins Why the change? Goals Create a fresh, engaging […]
Creating a hybrid learning and marketing experience to empower young leaders to start a career in tech. Context ALX had its start as an education accelerator off of ALU ( African Leadership University ) and required to update it’s brand in line with it’s new direction ALX origins Why the change? Goals Create a […]
Taking a startup to a global brand property whilst empoweringing localized adaptions. Context The Room is undefined, highly contested name but scaling before finding product fit or metric os success Goals Create a brand identity and strategy that had enough scope to scale and grow How might we inspire young african leaders to lead a […]
Aligning 18 marketing departments across the global to a unified workflow whilst amplifying marketing results through Human-Centred Design and Behavioural Analysis Context Sun International is one of Africa’s largest tourism, leisure and gaming groups and operates or has an interest in a total of 18 resorts, luxury hotels and casinos. They are on a mission to […]