Brand Development: ALX Africa 2020-2021

How we used Human Centered Design to build a powerful, pan-african, youth focus brand of 350k  Context ALX had its start as an education accelerator off of ALU ( African Leadership University ) and required to update it’s brand in line with it’s new direction ALX origins Why the change? Goals Create a fresh, engaging […]

Wellness Archive : Umuzi

Reducing stigma around mental-health activations and creating easier access for young African leaders through human-centered Design.

Venture: Online Learning Platform

Creating a hybrid learning and marketing experience to empower young leaders to start a career in tech. Context ALX had its start as an education accelerator off of ALU ( African Leadership University ) and required to update it’s brand in line with it’s new direction ALX origins Why the change?   Goals Create a […]

The Room : Brand Development

Taking a startup to a global brand property whilst empoweringing localized adaptions. Context The Room is undefined, highly contested name but scaling before finding product fit or metric os success Goals Create a brand identity and strategy that had enough scope to scale and grow How might we inspire young african leaders to lead a […]