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The last 18 years I’ve been telling stories of all kinds as a multi-disciplinary brand, content, and creative director. Using various creative mediums to bring people together for great things. To make messages more powerful. Using content to empower individuals and groups to better themselves and their communities.
During that journey, I worked with non-profits, small startups, humanitarian groups, large corporations, global brands and high-end creative agencies. Each bringing a unique challenge to solve, and each bringing a valuable lesson to learn. Getting international awards proved a point when I was unsure about my own belief, but an increasingly loud message began to come through. ‘How can I make a greater impact on others?’
However, a chance encounter with Human-Centered Design changed everything. The kind of mentality and methodology that not only leads to meaningful results, but ensures that everyone involved; users, teams, stakeholders, volunteers, has a say in what happens. It just came naturally.
Transformative coaching gives that a broader vocabulary, helping great people get the most out of life, change their own narrative, and move towards a life of their choosing—or the next step in their career. Together, we made a transformation space for them to reach their goals.
Empathy, Curiosity, Growth.
+ Content
Developing world-class brands with user-centered approaches.
Ensuring people are at the heart of every solution, merging UX and BX together.
+ Journey Coaching
Supporting and growing people at every touch point to achieve great things.
Creating spaces for experimentation creates powerful creative results.
ALX ➜ THE ROOM
SEP 2020 – PRESENT
OVERVIEW
The Room is building a global, ‘offline’ community of top talent and we are challenging this talent to do hard things to change the world.
ALX, a sister company to The Room is powerful community of young leaders seeking to make meaningful impact across the world through skill and professional development in digital transformation, business intelligence and entrepreneurship.
ROLE SUMMARY
To drive and develop the brands into a world-class entity, through content, creative and strategic development. This included driving the brands from early startup stage into a 450k user strong community based in Africa ( ALX ) and 90k strong user base for The Room.
Group Brand Strategy
Driving the alignment and ongoing development of The Room and ALX brand properties through various workshops with senior leadership.
Global Alignment and Rollout
As the brand strategy became more defined, the next stage was to implement a rollout strategy across various city hubs across Africa and beyond that all align to the core strategy.
Creative Direction and Strategy
Execution of brand through creative assets, brand guidelines alongside various collateral projects to create marketing materials.
Human Centered Design Facilitation
All of these followed Human Centered Design approaches to ensure all parties are heard and represented within the final solution – ensuring all stakeholders find a solution.
Iterative + Agile Process Development
In order to succeed, my role included building a robust workflow that facilitated ongoing creative execution and brand development whilst learning from data and user insights to iteratively grow and develop.
Storytelling + Content Creation
One powerful modality my role included was to bring all these messages and strategies to life both internally and externally through storytelling of our users, members and staff.
Creative Execution
( Brand Design, Marketing Collateral Design, Animation, Landing Pages, Websites etc )
Leadership
Guiding 4 teams, multiple freelancers, and stakeholders across the world to meaningful impact.
Managing Creative, Brand, Content and Web Development Teams with a total of 11 full time, and 12 freelancers.
Consulting the organization through “Innovation” sessions – used as a modality that merges Coaching with Human Centered Design.
SUN INTERNATIONAL
JUNE 2019 – MARCH 2020 ( CONTRACT )
OVERVIEW
Sun International is one of Africa’s largest tourism, leisure and gaming groups and operates in a total of 18 resorts, luxury hotels and casinos.
ROLE SUMMARY
My role was to create content and develop the creative studio across all 18 properties, alongside developing and expanding on our creative strategy to support business growth. Whilst using HCD to tackle long-standing challenges within the business.
Creative Strategy
One of my primary duties was to not only optimize the creative process of Sun International’s internal creative agency : Fusion as well as facilitate and strategize around how each of Sun International’s properties market, brand and communicate with their audiences to get more revenue.
Human Centered Design Facilitation
Facilitating a Design Thinking Methodology for 20-30 member groups in Human Centered Design, a UX problem-solving methodology to optimize various creative teams within the organization.
Motion / Video Department and Process Development
Development of the Motion Graphics team within Sun International, its people as well as its process. This includes providing motion graphic production services across all the various properties.
Content Creation
Creating content via design / animation / video editing / presentations to properties, consumers and internal stakeholders.
Creative Strategy
Content Strategy
Systems, Tools and Processes Development
Creative Team Workflows
Multi-Property Consultation
Human Centered Design
Team Management
Agile Project Management
Motion Graphics
Animation
Graphic / Digital Design
Consultation
Strategic Guidance across 19 Sun International Properties.
Leadership
5 Account Managers
15 Senior + Junior Creatives
UMUZI
MAY 2017 – MAY 2019
OVERVIEW
Umuzi supports talented young people of Africa to develop the skills necessary to access high-value and high-growth careers.
ROLE SUMMARY
My role evolved from developing and educating young leaders in creative fields, to support their long term mental wellbeing, the internal creative agency serving external clients into the creative and brand development of the startup.
Head: Multimedia
Head: Community & Social Media Management
Head: Wellness Development
Head: Creates + Experiences
( Creative BTL Production Services for External Clients )
Head: Creative Skills Development
Senior Product Owner ( Creative Division )
Creative and Brand Directior
Creative Direction
Brand Management and Storytelling of the Umuzi brand across various departments, managing cross-disciplined teams of creatives to deliver consistent learnings and growth.
This includes Print, Digital, BTL Activations of the Umuzi core brand as well as sub-brands.
Human Centered Design Facilitation
Facilitating a Design Thinking Methodology for 20-30 member groups in Human Centered Design, a UX problem-solving methodology.
Creative Skills Development
Development of an online learning platform that facilitates self-learning and maximizes facilitators best usage of time and energy in high-value touch-points.
Product Team Development
Facilitating and creating a process for Creative Departments to transition into Product Teams for better efficiency
Agile Methodology
Creating uniquely tailored and functional Agile Teams within various departments.
Community Management Process Development
Developing the online Social Media and Community Management Process with accurate engagement, iteration methodology along with team development.
Learning Design and Strategy
Creative Program Design and Development
Social Media Management
Product Development
Client Relations and Partnerships
Systems, Tools and Processes.
Human Centered Design
Team Management
Agile Project Mangement
Animation / Design
Film / Video
Leadership
5 Junior Managers and Product Owners
60+ Juniors Content Creators across 4 Product Teams
FEDGROUP
JANUARY 2016 – APRIL 2017
OVERVIEW
Fedgroup is a leading independent investment & insurance corporate in South Africa.
ROLE SUMMARY
My role was to guide and execute all creative media for internal, social and external purposes across brand, design, animation and print within the group.
Corporate Animations
Explainer Videos
Launch Videos
Internal Explainer Videos
Event Imagery
Creative Direction
Senior Graphic Design
Print / Manufacturing
Animation ( After Effects + C4D )
Videography + Photography
Editing ( Premiere Pro )
Motion Design ( Photoshop )
Graphic Design ( Photoshop / Illustrator / InDesign )
Retouching ( Adobe Lightroom )
Leading a team of 5 creatives.
NICEWORK
MARCH 2014 – AUGUST 2015
OVERVIEW
Nicework helps leaders of companies, who want to make a dent in the world, build brands people care about.
ROLE SUMMARY
My role was to manage and run the video and motion graphics department of Nicework, whilst supporting as an all-round creative through photography, design, videography and strategic support.
Corporate Animations
Explainer Videos
Launch Videos
Internal Explainer Videos
Event Imagery and Videography
Animation ( After Effects + C4D )
Videography + Photography
Editing ( Premiere Pro )
Motion Design ( Photoshop )
Graphic Design ( Photoshop / Illustrator / InDesign )
Retouching ( Lightroom )
ORIJIN
MARCH 2008 – AUGUST 2012
OVERVIEW
A leading Broadcast Design group producing innovative quality productions across a variety of media platforms.
ROLE SUMMARY
As a junior, my role initially began as a video editor and designer but after winning my first international award within my internship, it evolved into motion graphics and short form producing leading into rebranding many local and international channel rebrands.
Channel Rebrands
( DSTV M-Net Stars, M-Net Action )
Short Form Production
(Promos, Bumpers, Idents)
TV / Online Show Broadcast Packages
(Intro’s, Idents, Lower Thirds etc )
Print Design
Presentation Design
Short Form Producing and Directing
Scriptwriting and Creative Direction
Animation ( After Effects + C4D )
Motion Design ( Photoshop + After Effects)
Graphic Design ( Illustrator / InDesign )
Editing ( Premiere Pro )
Videography
Photography and Retouching ( Adobe Lightroom )
Pix Magazine
BizCommunity
ScreenAfrica
Design Indaba
PPC Imaginarium
Lazy Gamer
Orms
Camera Stuff
Between 10 & 5
NAG
Critical Hit
House & Lesiure
Garden & Home
BASA
VISI
Business Live
Cosmopolitan Magazine
Destiny Magazine
Dossier Magazine
HEAT Magazine
Men’s Health Magazine
One.Small.Seed Magazine
Pix Photographic Magazine
Sandton Magazine
Mindful Talent:
Advanced Certificate in Coaching Practice
November 2019 – November 2020
Behavioural Economics
Rory Sutherland ( Ogilvy ) + 42Courses
Storytelling for Change
Acumen+
Design Kit: The Course for Human-Centered Design
Acumen+
Social Media for Marketing
Cerebra
Inbound Marketing
Hubspot
2017 -2019.
Human Centered Design Fundamentals
Creative Literacy Training
Creative Process Development
Rapid Prototyping
Art Of The Presentation
Human-Centered Mentality
Umuzi
2016.
“The Catalyst” Creative Process
Greenside Design Center
2015.
Creating Interactive Objects From Images
Photo & Film Expo
Video for the Photographer – 8 Week Short Course
Vega School
2014.
“Greenscreen Fundamentals
CameraStuff Stage, Photo & Film Expo
YOUR CAMERA, OUR LIGHTS – Photography Lighting Modifier Basics
CameraStuff Stage, Photo and Film Expo
TTL vs. Manual Flash Dual Workshop
CameraStuff
2012
“How to Brief a Multimedia Team Properly ”
Intellilab
International Rescue Committee (IRC)
Customer Acquisition Leader, Emerging Market and Startup Marketing
Forbes 30 under 30
Made with ♥
© Kyle Goulden 2022
