The project was tasked with showcasing the impact that Umuzi has had in its community. By highlighting the story of Verona Banda, an Umuzi Design Alumni, the video illustrates how Umuzi's impact is tangible and personal. Banda discusses the similarities between the creative struggle and that of a runner, emphasizing the depth of the impact that Umuzi has had on her life and career. The focus of the project is on the real and meaningful impact that Umuzi has created.

The video project outlines Umuzi's mission to challenge the South African narrative by developing the next generation of black creative professionals through the Umuzi Academy. Successful applicants will receive on-the-job training, produce real client work, and earn an NQF level 5 qualification. Upon completion, they will have the opportunity to work at top creative agencies and media houses and launch a full-time job or freelance career.