- Launched and led the agency division, optimizing client service delivery and recruiting creative talent globally. Provided tailored creative services to diverse clients and partners.
- Spearheaded the brand development of Sand Technologies, including strategy, positioning, and creative direction. Oversaw all aspects from initial concept from CEO, into launching MVP, content creation, marketing execution, and web, social, and event presence.
- Led Employer Brand evolution and internal functions utilizing human centered design and UX methodologies to drive an increase of 50% of job applications online
- Led stakeholder and board sessions on brand, innovation and development, defining customer journeys for ongoing brand growth, exploring new product offerings. Facilitated 15 client workshops for brand launches. covering IP development, positioning, audience, messaging, and creative assets.
- A keynote speaker at ComicConAfrica 2024 on branding. Represented organisations at various speaking engagements, events and shows in Kenya, Ethiopia, South Africa, Ghana, Egypt, Morocco, Nigeria, the US, Romania, and the UK.
- Developed the Creative Leaders learning program track with curriculum design and developed learning content around future-proof creative workstreams and careers.
- Coached 40+ individuals on career progression, from finding their first role along with leadership peer support.
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