Drove ALX brand growth by 51× over a 3-year period, activating and launching over 75 campaigns that garnered 8.9 million total content views and an increase in applications to 320k applications. A/B Testing
Led and mentored 10 teams, with 40+ freelancers, directing over 30 video productions and large-scale content creation and workflows.
Achieved an internal team 95% Net Promoter Score (NPS) and 92% Customer Satisfaction Score (CSAT) through strategic brand development and optimization of customer experiences.
Enhanced cross-divisional operations by refining project management workflows, boosting efficiency and collaboration throughout the organization. This included establishing KPIs, implementing data-driven decision-making, conducting Agile sprints, and improving reporting processes.
Creative direction of brand materials and templates for the entire organization to ensure a cohesive brand identity. This included print materials, out-of-home marketing, branding for physical spaces, and materials for internal events.
Led customer insights and user experience (UX) research initiatives, focusing on capturing the voice of the customer and deriving data-driven insights.
