Catalysing Africa’s Next Generation of Digital Leaders.

ALX Africa is reimagining education at scale, equipping young talent across the continent with the skills to thrive in a global digital economy. With learning hubs in key cities from Cairo to Cape Town, ALX connects high-potential individuals to world-class training, global networks and transformative career pathways.

In 2023 the launch of five new courses demanded more than a simple rollout. The moment called for a global campaign that could inspire learners everywhere while equipping marketing teams in eight countries to activate locally. The challenge was to create a unified digital presence with the flexibility to resonate across diverse markets and cultures, ensuring every hub could carry the momentum from launch day into sustained growth.