ALX Africa aimed to provide world-class tech training to millions, addressing the need for accessible, future-proof skills to boost workforce readiness and economic growth in Africa and globally. We developed the ALX brand from scratch, launching it across multiple locations and scaling from 41 to over 200,000 students in three years. Our deliverables included driving massive brand growth, creating a powerful community of advocates, and building a strong creative identity and positioning to drive activations for digital education and tech skills leadership.
Built in Africa.
Scaled to the world.
The ALX brand system, developed from scratch, embodies its core identity of unlocking limitless potential through a dynamic and adaptable visual language. While specific details on color palette, typography, and iconography are not provided, the overarching tone of voice—Africa-first, leadership driven, self-mastery, world-class, impactful, and visionary—serves as the foundational element. This vocal identity directly reflects ALX’s commitment to equipping ethical and entrepreneurial leaders for Africa and the world, differentiating it as a global leader in digital education and tech skills.
The brand’s visual expression is designed for versatility, having scaled from initial launches across two locations to pan-African and now global leadership, adapting seamlessly across various touchpoints to build a powerful community of advocates.
