Full-Spectrum Creative Leader.
Multi-disciplinary creative, brand and content director on a mission to tell stories that connect and empower.
Its been an incredible journey, to have the opportunity to collaborate with amazing individuals, companies, and brands to fuel new growth and transformation. Eventually working at renowned creative agencies, leading teams to produce global award-winning brands and content as much as creating locally-driven human narratives.
My journey’s about unlocking vision-led people, enabling growth driven organizations and consulting innovation-minded enterprises. Human potential amplified by technology and creativity.
The great nature, creative tech, ML / Generative AI, immersive experiences and “hobbies as hobbies” bring life and joy to the soul. And dogs. Dogs are the best. They really really are.
- 20 Years of Creative Experience
- 42 Awards, Features and Publications
- Accredited Coach, Mentor and Consultant
- Global Experience across EMEA, US and EU
Fueling meaningful growth through purpose, connection, and vision.
HEAD OF AGENCY DIVISION
Sand Technologies
2023-2024
- Launched and led the agency division, optimizing client service delivery and conducting large-scale recruitment of creative talent globally, delivering creative services to a variety of clients and partners.
- Developed, launched and managed multiple brand entities, including ALX Africa, The ROOM, Sand Technologies, ALX Ventures, Futurelist, ALG, and ALI/Sand Employer Brand.
- Led stakeholder and board sessions on brand growth and development, defining customer journeys for ongoing brand growth, partnerships and Employer Brand and internal functions utilizing human centered design and UX methodologies.
- Hosted 15 client workshops and was a keynote speaker at ComicCon 2024 and 8 events across Africa, focusing on personal branding and industry presence in countries like Kenya, Ethiopia, South Africa, Ghana, Egypt, Morocco, Nigeria, the US, Romania, and the UK.
- Developed and implemented AI-creative workflow strategies, including AI integration and placement engine strategy;
- Created the Creative Leaders learning program track with curriculum design and developed learning content around future-proof creative workstreams and careers.
GLOBAL DIRECTOR OF BRAND EXPERIENCE
Sand Technologies
2023-2024
- Launched five brand evolutions, including ALX Ventures, The FutureList, ALI, and The ROOM Fellowship, strategically expanding and enhancing the global brand ecosystem.
- Managed three major brand integration projects for the acquisitions of Holberton, Explore AI, and Synaflux, ensuring seamless brand alignment and contributing to organizational growth.
- Established 12 localized marketing hubs and created a global center of brand excellence, coordinating six cross-functional teams to scale marketing efforts from local to global across on-ground, digital, event, B2B, and sales channels.
- Launched an entrepreneurship learning series with over 67,000 users, significantly increasing educational outreach and user engagement within the ecosystem.
- Integrated rapid prototyping of AI tools, with 4 out of 5 tools adopted organization-wide, driving innovation and improving efficiency in creative and operational processes.
CREATIVE & BRAND DIRECTOR
Sand Technologies
2023-2024
- Drove ALX brand growth by 51× over a 3-year period, activating and launching over 75 campaigns that garnered 8.9 million total content views.
- Led and mentored 10 teams and 40+ freelancers, directing over 30 video productions and large-scale content creation to enhance customer experience.
- Achieved an internal team 95% Net Promoter Score (NPS) and 92% Customer Satisfaction Score (CSAT) through strategic brand development and optimization of customer experiences.
- Streamlined cross-divisional operations by developing and optimizing project management workflows, improving efficiency and collaboration across the organization.
- Established and standardized brand collateral and templates across the entire organization, ensuring consistent brand identity through print work, out-of-home activations, physical space branding, and internal events.
FREELANCE BRAND, CREATIVE & STRATEGIC CONSULTANT
Self
2010 – Today
WHOLISTIC AND CREATIVE LEADERSHIP COACH
Self
2020 – Today
CONTENT MANAGER
Harambee / Youth Employment Accelerator
2020
SENIOR MULTIMEDIA & HCD STRATEGIST
Sun International / Hospitality Resort
2019 – 2020
CREATIVE DIRECTOR
Umuzi.org / Digital Youth Dev NPO
2017 – 2019
MULTIMEDIA DESINGER ( VIDEO + MOTION )
Nicework / Brand Agency
2014 – 2015
DESIGNER, EDITOR, ANIMATOR, PRODUCER
Orijin / Broadcast Agency
2008 – 2012
SKILLS
CREATIVE
Creative Direction ( Digital, Social, Print, OOH, Web, Video, Copy )
Brand Development, Management and Strategy
Content Strategy , Social Media Marketing, Community Development
Product Positioning, Product Marketing Campaigns
Human-Centered Design
Customer Journey Alignment
STRATEGY
Project Management
Growth Strategies
Strategic Brand Consulting
Team Optimization
Workflow Optimization
Organizational Development
MVP – Market Positioning
Research and UX Strategy
CRO
Agile Project Management
B2C Marketing / B2B Marketing
Campaign Growth Optimization
Rapid Iteration and Launch Strategies
Go-to-Market Strategies
Market Expansion Strategies
Performance Metrics Monitoring
Marketing Strategy Optimization
TECH
Generative AI ( Midjourney, ChatGPT, Perplexity, Runway )
Intergration ( Zapier / Make )
Digital Product Development
Design Thinking
Ethical-AI
Data Insights & Reporting
Digital Channel Performance Analysis
Online Channel Optimization
LEADERSHIP
Global Talent Management
Coaching and Team Development
Workshop Facilitation
Curriculum and System Design
Stakeholder Partnerships Management
Localization
Business Development Optimization
Cross-Team and Departmental Facilitation
Budget Management
Team Leadership and Management
High-Performance Culture Enablement
Cross-Functional Team Collaboration
Employee Development and Training
Leadership by Example
Change Agility and Innovation Promotion
Workforce Planning
Organisational Awareness
Rapport Building and Communication
Idea Generation and Innovation
Collaboration with Product Teams
PORTFOLIO
EXPERIENCE
42 Awards, Features, Publications across a gamut of fields and industries.
AWARDS
Film Category Winner
“The Catalyst : Short Film”
PPC Imaginarium
FEB 2016
Best On-Air Branding Design – Gold
Crime and Investigation Channel Rebrand
Promax International
Jan 2014
Channel Brand of the Year – Gold
Crime and Investigation Channel Rebrand
Promax International
Jan 2014
Best Integrated Social Media Campaign – Silver Isis
“M-Net Action Social Media Campaign”
Promax International
Jan 201
Best Public Service Announcement – Silver Isis
M-Net Cares – Drive to Literacy
Promax International
Jan 2011
Most Outstanding Design In Promotion – Gold Muse
“M-Net Cares – Drive to Literacy”
Promax International
Jan 2011
Screen Africa Best Movie Promo – Gold Muse
M-Net Action – Thriller Horror Fest
Promax International
Jan 201
Best Sponsored Spot – Silver Muse
M-Net Action Swatch Villains Promo
Promax International
Jan 2010
Best Sponsored Spot – Silver Muse
M-Net Action – Godfather Game 30″ Promo
Promax International
Jan 2009
SKILLS
EXHIBITIONS
The Catalyst was exhibited at Youngbloods, UJ Art Gallery and Turbine Art Fair.
PUBLICATIONS
Cosmopolitan Magazine
Destiny Magazine
Dossier Magazine
HEAT Magazine
Men’s Health Magazine
One.Small.Seed Magazine
Pix Photographic Magazine
Sandton Magazine
INTERVIEWS / FEATURES
SAFM
Ispani
Pix Magazine
BizCommunity
ScreenAfrica
Design Indaba
PPC Imaginarium
Lazy Gamer
Orms
Camera Stuff
Between 10 & 5
NAG
Critical Hit
House & Lesiure
Garden & Home
BASA
VISI
Business Live
SPEAKER EVENTS
Global Talent Management
Coaching and Team Development
Workshop Facilitation
Curriculum and System Design
Stakeholder Partnerships Management
Localization
Business Development Optimization
Cross-Team and Departmental Facilitation
Budget Management
Team Leadership and Management
High-Performance Culture Enablement
Cross-Functional Team Collaboration
Employee Development and Training
Leadership by Example
Change Agility and Innovation Promotion
Workforce Planning
Organisational Awareness
Rapport Building and Communication
Idea Generation and Innovation
Collaboration with Product Teams
WHERE TO FROM HERE?
